MFD Studio — Fintech Web Platform
Developed the frontend for MFD Studio (oniko.llamaworx.com), a full-stack SaaS platform for Indian Mutual Fund Distributors. The platform includes branded website builder, compliance wording enforcement, SIP/goal calculators, AI-generated content tools, and an enquiry management dashboard.
Problem / User need
AMFI-registered Mutual Fund Distributors in India needed a compliant, professional online presence that automatically enforced AMFI's Master Circular rules — blocking prohibited claims, adding required disclosures, and locking regulatory wording before anything went live.
Solution & design decisions
Built a configuration-driven website builder with a compliance layer that intercepts content before saving. The dashboard provides a guided setup flow with wording checks at each step. Calculators are built with client-side logic only, explicitly showing no return forecasts. The enquiry inbox consolidates contact form, calculator, and chat hand-offs in one list.
Technical implementation
- Built the multi-page website builder with a live preview and guided setup wizard.
- Implemented the compliance check layer — a rules engine that blocks prohibited financial claims before publish.
- Developed SIP, goal, and inflation calculator components with client-side-only logic and no assumed rate defaults.
- Built the enquiry inbox dashboard consolidating leads from contact forms, calculators, and chat with status tracking.
- Integrated the AI content studio interface with ARN and disclosure injection on every generated asset.
- Built the website assistant configuration UI with approved-notes-only guardrails.
- Used RTK Query for dashboard data fetching with optimistic updates and cache invalidation.
Constraints
- Real-time compliance wording checks that block or flag content against AMFI's Master Circular (14 January 2026) before publishing.
- Multi-page branded website builder with templates tailored for financial distributors.
- SIP, goal, and inflation calculators that display estimates from visitor-typed rates — no promises or return guarantees.
- An AI content studio that generates posts, images, and videos, each carrying the ARN and market-risk disclosure.
- A website assistant that answers only from admin-approved notes — never recommends schemes or returns.
Outcomes
- Shipped a production SaaS platform serving AMFI-registered distributors across India.
- Compliance enforcement built into the product prevented regulatory violations before they reached publication.
- Guided setup flow reduced time-to-live-website to under an hour for new distributors.
- Single-inbox enquiry management replaced fragmented lead tracking for small distributor practices.